Lab+9


 * Tutorial 9 Question:** According to the slideshow by Sylvain Cottong, who is an employee at [|http://www.integratedplace.com], what is the definition of 'service design', and why is it so important? (5 paragraphs)

Service design combines design methods from product design&interaction design for designing the experience of and the interface to services(Cottong, 30). It design deals with making your existing product/service more useful/usable/desirable an valuable in a more efficient and effective manner to induce to great experience for the user.

Service design focuses on customer experience and see the quality of the service to be key value for a successful service. It is important because, providing a service can make or break a company.

Having a customer feel delighted and happy because of your service promotes customer relationship and retention. Successful service design also leads to improved customer satisfaction, brand loyalty, lower costs and improved sales.

Having good service design also leads to a customer better tolerating a service and sometimes choosing the business service goals over conflicting personal goals

Because customers are willing to pay higher fees to attain a certain level to satisfaction, it is possible to make huge profits by taking advantage of this. It help companies meet customer expectations by constantly innovating, redesigning and managing services which inturn gives the company a competitive advantage in the market.

__**Bibliography**__ Cottong, Sylvain. "UX design, service design and design thinking." Slide share. Oct. 2009. 08 Mar. 2010. 