Lab+3

==1.In three paragraphs, describe the role of Jan Chipchase in defining the role of cellphones in the developing world for Nokia, and the benefits of analyzing and defining their use in different cultures as part of their market expansion.== In the ever changing world of today, cellphones have become more than just a way to connect individuals. It has become somewhat of a phenomena which needs a to be studied carefully to fully realize the power it holds. Today, there are more than 3.3 billion mobile-phone subscriptions worldwide, which means that there are at least three billion people who don’t own cellphones, the bulk of them to be found in Africa and Asia(Corbett 2008). Because Nokia accepted this fact, they have employed Jan chipchase to help with designing for the other billions of people without cellphones. As a “human-behavior researcher” for Nokia Jan acts as an emissary for people like the barber or the shoe-shop owner’s wife, enlightening the company through written reports and PowerPoint presentations on how they live and what they’re likely to need from a cellphone, allowing that to inform its design.(Corbet 2008).

Analyzing and defining how/why cellphones are used in different cultures aids nokias expansion, by helping them realize the hidden uses and needs their products offer. Like the shoe salesman and his family who carries his cellphone inside a plastic bag to keep it safe in the pummeling seasonal rains. They also had to hang their belongings on the wall in part because of a lack of floor space and to protect them from the monsoon water and raw sewage that sometimes got tracked inside.(Corbet 2008). With this knowledge Jan thought, maybe the families next cellphone should have some sort of hook as an accessory so it, like everything else in the home, could be suspended above the floor.(Corbet 2008).

Experiencing first had, how different cultures use Nokia products creates opportunities to a successful expansion, by providing people in developing countries with what they need not what they want. Jan's experiences and knowledge gathering has allowed him to create a conclusion that having a call-back number(cellphone), is having a fixed identity point, which, inside of populations that are constantly on the move — displaced by war, floods, drought or faltering economies — can be immensely valuable both as a means of keeping in touch with home communities and as a business tool(Corbet 2008). A cellphone as a business tool can help an Indian fisher man by acting as an information port where prices can be confirmed inorder to get the best prices for his fish. This fixed identity can serve as both an adress and and middle man.  ==2. How does the idea of microfinance support the two of the key themes of sustainability as outlined in the diagram posted on your class wiki '5 Key Themes for Sustainability'? Write one paragraph for each of your chosen themes.==  The idea of microfinancing is to provide quality financial services to low income people/families.

Microfinancing helps achieve a **sustainable economy** by providing loans to individauls to help start a busines which favors the economy by stimulating it. an example is Grameen Phone Ltd who started the carrier for the “phone ladies” in Bangladesh. Women use microcredit to buy specially designed cellphone kits costing about $150, each equipped with a long-lasting battery. They then set up shop as their village phone operator, charging a small commission for people to make and receive calls(Corbet 2008).

Microfinancing helps create a **strong, healthy and just society** by providing individuals with access to local doctors, and information. An example is that of the Indian fisher man who is able to start up his business and invest in a cellphone which provides information on how much prospective buyers are willing to buy his fishes. Creates a just society where he is not cheated.